The Heritage Brand
First Alert is our heritage brand in the retail sector.
As inventors of the first domestic smoke alarm, First Alert has over 40 years’ experience in manufacturing safety products. It is the trusted global brand in home safety, selling circa 14 million smoke alarms annually.
First Alert is targeted at customers who put their trust in wisdom and experience, with products that stand the test of time. A brand with real impact. A brand that demands to be seen and heard.